Publisher New Release Support

Add More Value to Your New Game Launch Without Discounting Your MSRP

Launching a new board game at a major convention like Gen Con is one of the best opportunities to connect directly with your customers. But many publishers face the same challenge: how do you encourage attendees to buy directly from your booth without discounting a brand-new release?

For years, we have partnered with board game publishers to provide exclusive card sleeve bundles that add significant value to new game releases while helping publishers protect their pricing.

Imagine your company is launching a $50 MSRP board game featuring:

• 300 standard (Magic: The Gathering-sized) cards
• 58 mini USA-sized cards
• 95 Dixit-sized cards

Instead of discounting your new release, you can offer customers a Gen Con Exclusive Sleeve Bundle designed specifically for your game.

We can provide:

• Pre-packaged bundles ready to hand directly to customers at your booth
• Custom-labeled convention exclusives featuring your game name or event branding
• Bulk sleeve quantities for your team to distribute however you choose
• Mayday Games or Sleeve Kings branded sleeves
• Standard or premium thickness options
• Delivery directly to your booth before the convention

A Simple, No-Risk Way to Add Customer Value

You only pay for the sleeves you use.  We minimize your risk by allowing you to order enough inventory for your expected demand. Any unused convention inventory can be returned to us directly at the show!

Because we have our own booth presence at major conventions, we can take back any unused sleeve bundles after the show. This means you can order enough inventory to maximize your opportunity without worrying about being stuck with excess product.

Example: Add a $14.75 MSRP Sleeve Bundle to Your $50 Game

Using Mayday Games sleeves, the bundle could include:

• 3 × MTG-sized card sleeve packs (MDG-7041) — $8.25 MSRP
• 1 × Mini USA card sleeve pack (MDG-7039) — $2.00 MSRP
• 1 × Dixit-sized card sleeve pack (MDG-7104) — $4.50 MSRP

Total MSRP value: $14.75

Your cost would be less than $6 per bundle.

You could choose to:

• Give the bundle free to every customer who purchases your new release
• Offer it as a discounted add-on (for example, $8–$10)
• Create a limited "Convention Exclusive" package
• Use it as a VIP, Kickstarter, or pre-order incentive

Either way, your customers receive additional value, your game remains at full MSRP, and you may even generate additional revenue to help offset convention expenses.

Let Us Help Make Your Next Release Stand Out

Whether you are launching a game at Gen Con, Origins, Essen, or another major convention, we can help create a sleeve solution that fits your game, your audience, and your marketing goals.  With our help we are confident you can

1. Increase booth conversion
2. Create a premium launch experience
3. Reward customers who buy direct
4. Protect your MSRP
5. Turn your customer's game purchase into an event

Planning a convention release? Send us your game's card counts and release date, and we'll create a recommended sleeve bundle and pricing proposal.  Just email to emma@maydaygames.com.  It isn't too late to get bundles made for GenCon 2026 as we have inventory in stock.

Haven't produced or crowdfunded your game yet?  Check out this page for how we can help you provide similar value to your backers!